Promotional Products vs. Other Forms Of Advertising
Key findings from a recent PPAI study:
o An overwhelming majority (83 percent) of respondents stated they
liked receiving promotional products.
o Promotional products had the highest recall ability when it
came to remembering the name of the advertiser and the product/service.
o Promotional products resulted in greater action/reaction than
other TV, print and online advertising. More than half of the respondents
reported using the promotional product several times, which is commendable
in the CPM category.
o Promotional products were found to be the least annoying advertising
medium.
o Promotional products fared better than other media when evaluating
which one best-illustrated certain advertising capabilities, including:
providing an action incentive, creative message delivery, triggering
instant advertiser recognition, generating a positive reaction,
creating loyalty for a cause/event.
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