| Industry:
Healthcare
End
User:
Ohio Bone &
Joint Institute
Objective of promotion:
University Hospital Health System / Brown Memorial Hospital
opened a newly dedicated joint replacement center. With the new
center, a number of patient amenities were introduced. The spa
package created by Towel Specialties was a major part of the
"amenity" package extended to the new patients.
How was the product used?:
Packages were individually given to patients.
What was the result?
The program
was launched in the spring of 2006 with "phenomenal" results.
From a public relations standpoint.... the awareness/customer
service campaign was a total success.
NOTE: This spa kit includes a
shawl collar robe,
velour slippers, a
spa
bath set, and a ribbon with a
custom gift card. For presentation purposes, the
contents were distributed in a
cloth-lined wicker basket. The customer added
skin-care product to package. For other gift package
options, click
here.
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