| Industry:
Higher
Education End
User:
Cornerstone University
Objective of promotion:
Our SG35
personalized
Simba Golf Towel was used as a “thank you” for golfers who
each paid $300 to play in the 30th Annual Cornerstone
University Scholarship fundraiser in Grand Rapids, Michigan.
This is one of the major money makers for the four-year
Christian college.
How was the product used?:
Golfers
who registered early were told they would receive a personalized
gift; they received their Simba Golf Towel, with their names
woven in, at
the beginning of the day. Golfers who registered late got the
same towel, but with generic copy reading “30th
Annual” woven in place of the name.
What was the result?
The University
said the towel enhanced the experience for the golfers, many of
whom play every year. “It was something a little more
personal,” said the distributor sales rep who ran the program
He also added that golfers who did not receive the personalized version
wanted one with their name on it.
This strategy is certain to encourage golfers to register
earlier for the next event.
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