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Industry: Automotive
Products End User:
Appalachian
Tire
Objective of promotion:
Appalachian
Tire introduced a monthly Safety Incentive Reward Program
to help reduce the number of on-site accidents as well
as company and customer vehicle damage and liability claims. The
company has 200 program participants at 10 locations spanning
the West Virginia to Tennessee region.
How was the product used?:
The client
chose our
CT24 Signature Ultraweight Beach Towel,
one of the, most luxurious in the line, to include in the
program during one of the summer months.
What was the result?
Due to the
towel's popularity, it was chosen again as a monthly incentive
item.
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