| Industry:
Aerospace
Engineering
End
User:
Goodrich
Objective of promotion:
Goodrich
holds an annual company picnic. For the past two years, they
averaged 600 people. They always want to encourage a good
turnout and typically use a nice gift.
How was the product used?:
As done in the
past, the gift to be handed out was shown in the company’s
office. As the employees saw that the fabulous giveaway was
going to be a beach towel, the number of people intending to
attend the picnic dramatically increased.
What was the result?
Over 100
additional employees signed up to attend the picnic that week.
All who went had a wonderful time and loved the towels that they
received.
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