Industry:
Golf Services
End
User: Club
Car (Golf Cart Manufacturer)
Objective of promotion:
Club
Car is a major sponsor at Pro-Am Golf Tournaments.
They wanted to build name recognition among participants at the
events.
How was the product used?:
Tournament participants received a
30" x 60" Beach Towel as part
of their "Tee Gift Package". The towel design, shown
below, featured the Club Car logo ONE HUNDRED times in a 26" x
48" imprint area in a "step and repeat" pattern.
What was the result?
Providing
Beach Towels at a golf tournament was a creative and unique
approach to building name recognition. Club Car got a
great response to the promotion and continues to include it in
their customer gift offerings.
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