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Industry: Health
& Fitness End User:
Curves for
Women
Objective of promotion:
To reward club
members for various achievements and activities. For
example, Curves wanted to provide incentives to members for
reaching specific weight loss goals or for referring friends for
future memberships, .
How was the product used?:
The corporate
office chose our
CH45 Workout Towel as the
incentive giveaway product. Whenever a club member reached
a specified goal, she was given a towel and water bottle in
coordinating colors.
What was the result?
The client saw
a measured increase in sales. When the client switched
from one purple towel to three colored towels (Yellow, Turquoise and Red
with a Tone on Tone imprint), the sales increased, too.
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