| Industry:
Utilities
End
User:
Touchstone
Energy
Objective of promotion:
The
client was conducting a tour of a new facility, with most of the
activity occurring outside. Knowing that
temperatures were apt to soar in the summer heat, they wanted to
provide towels as comfort to the participants. Rather than
giving out cheap, throw away linens or towlettes, they wanted to
furnish a towel with their logo, that would be remembered after
the event.
How was the product used?:
The client handed out our Heavyweight CH29 towel to the
participants at the beginning of the tour.
What was the result?
Not only did Touchstone Energy make their benefactors more
comfortable, they were given credit for taking other's well
being into account. Their goodwill gesture also helped heighten
their branding.
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