| Industry:
Construction
End
User:
P&A Drywall
Objective of promotion:
P&A
Drywall holds an annual spring golf tournament for their
customers, where they're treated to lunch, dinner, and eighteen
holes of golf.
How was the product used?:
The client chose our Lime Green
CH29
Tone on Tone Heavyweight Golf Towels, which were
individually handed to the golfers at registration. Instead of
the traditional grommet and hook, P&A ordered towels with a
highly durable carabiner hook
What was the result?
The
customers that participated in the tournament loved the golf
towels. In fact, over 80% of them hung their towel from their
bag at the tournament. The client felt that by individually
handing out open towels, the recipients were far more likely to
use them at the event. This strategy helped P&A Drywall gain the
level of exposure they wanted at their event.
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