| Industry:
Professional
Sports (Minor League Baseball) End
User:
Traverse
City Beach Bums
Objective of promotion:
The original
strategy was to simply give away
CT10
Beach Towels imprinted with the team’s logo as a way to
introduce the Beach Bums to their new fan base. This is the
first year that the Beach Bums are playing in their new stadium
in Traverse City, Michigan. They moved to the Great Lake State
from Indiana and are the first professional baseball team since
1915 to play in Traverse City. The Bums are playing in the
independent Frontier League.
How was the product used?:
The
team liked the finished product so much they changed the
promotion and have been selling the towels in their gift/team
spirit shop at Wuerfel Field.
What was the result?
The team
owners are very happy that fans think enough of the Bums to
purchase beach towels with the team logo on them.
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