Case History - Beach Towel
Industry: Golf Services
End User:Club Car (Golf Cart Manufacturer)
Objective of promotion: Club Car is a major sponsor at Pro-Am Golf Tournaments. They wanted to build name recognition among participants at the events.
How was the product used? Tournament participants received a 30" x 60" Beach Towel as part of their "Tee Gift Package". The towel design, shown below, featured the Club Car logo ONE HUNDRED times in a 26" x 48" imprint area in a "step and repeat" pattern.
What was the result? Providing Beach Towels at a golf tournament was a creative and unique approach to building name recognition. Club Car got a great response to the promotion and continues to include it in their customer gift offerings.
